This logo is one in a series of 32 NFL Logo redesigns. The NFL Redesigned gives background to the entire project and index to the entire series.
The Bengals primary logo, the black and orange striped ‘B’, is just what it is. Not very exciting. The alternate logo, the face of a tiger itself, is better but it still looks like a dude with tiger face paint on. I experimented loosely with trying to subtly include the letter “B” in the stripes somehow but I never really had much confidence in that approach. These sort of things usually stick out more quickly than not. So I opted to go down a route that combined both aspects of the original two logos the Bengals use. The overall shape of the logo fits loosely to the letter ‘C’ with an intimidating pose of the tiger looking like it’s about to land the final strike on its prey.
Note: These are pieces of concept art only. These logos are not the official mark of any team in The National Football League.