The Tennessee Titans

This logo is one in a series of 32 NFL Logo redesigns. The NFL Redesigned gives background to the entire project and index to the entire series.

Tennessee Titans, the team of the flaming thumb tack. Another example in my mind of a team in need of a logo that represents the name and character of the team in a more relevant and imposing manner. In my initial attempt, I tried to steer clear from the stereotypical inclusion of the sword as the letter “T” as the focal point of the logo, mainly because at that time I was experimenting and short on time in general. 

My first attempts at the using the sword weren’t much to look at but after giving it a second go I think I hit the jackpot. The main issue that I found was that any logo that wasn’t in profile came off unbalanced especially if the shape of the logo was tall and narrow which wouldn’t work well on a helmet. It’s funny how much difference something as small as adding a cape to something can make. I even kept the three red stars representing east, middle and west Tennessee respectively, like the state flag.

Note: These are pieces of concept art only. These logos are not the official mark of any team in The National Football League.