The New York Jets

This logo is one in a series of 32 NFL Logo redesigns. The NFL Redesigned gives background to the entire project and index to the entire series.

Oh the Jets, what a history they’ve had and their recent escapades haven’t been too kind in the least. I still hate them, but I do feel sorry for them. No one deserves that. I hope this logo cheers them up. 

It took me a while to get it right but from the beginning I knew I could make the wing of the Jet look like a ‘J’ if I just got the angle right. I even brought back the old Jets logotype because I thought the speed it gave off was a perfect fit in with the jet itself. To be honest I’m quite chuffed with the result, it looks awesome on a helmet and I hope the fans get a kick out of it. 

Note: These are pieces of concept art only. These logos are not the official mark of any team in The National Football League.

The New England Patriots

This logo is one in a series of 32 NFL Logo redesigns. The NFL Redesigned gives background to the entire project and index to the entire series.

As a Giants fan, I don’t hate the Patriots. I respect the hell out of the organisation to be frank, but I’m well aware of the hate directed my way and I can understand. I’d say it’s well deserved staining history like that. I lived with a Patriots fan from Rhode Island for a year once. The first thing she said to me when I met her was “we can’t be friends.” Fours years later I guess I proved her wrong. She’s since left New Zealand and is continuing her study in Canada so this one’s for her, her family and the rest of the Patriots’ fan base.

From what I’ve observed from Patriots fans on the subject of their current logo, the response has been decidedly mixed. Myself and my Patriot friend are quite fond of the current one where as others can’t get the image of a flying Elvis head out of their mind.

Right from the get-go I had a starting shape to build off. I was convinced I could get a minute man in the position of the letter ‘P’ charging into battle with the old Betsy Ross US flag. The ‘P’ is very loosely visible but it served well as an initial shape and I think I was able to strike a good balance between bringing together the return of Pat the Patriot and the current style while striking the great theme of charging into the battlefield that is the gridiron every Sunday.

Note: These are pieces of concept art only. These logos are not the official mark of any team in The National Football League.

The Tennessee Titans

This logo is one in a series of 32 NFL Logo redesigns. The NFL Redesigned gives background to the entire project and index to the entire series.

Tennessee Titans, the team of the flaming thumb tack. Another example in my mind of a team in need of a logo that represents the name and character of the team in a more relevant and imposing manner. In my initial attempt, I tried to steer clear from the stereotypical inclusion of the sword as the letter “T” as the focal point of the logo, mainly because at that time I was experimenting and short on time in general. 

My first attempts at the using the sword weren’t much to look at but after giving it a second go I think I hit the jackpot. The main issue that I found was that any logo that wasn’t in profile came off unbalanced especially if the shape of the logo was tall and narrow which wouldn’t work well on a helmet. It’s funny how much difference something as small as adding a cape to something can make. I even kept the three red stars representing east, middle and west Tennessee respectively, like the state flag.

Note: These are pieces of concept art only. These logos are not the official mark of any team in The National Football League.

The Jacksonville Jaguars

This logo is one in a series of 32 NFL Logo redesigns. The NFL Redesigned gives background to the entire project and index to the entire series.

One main complaint I got from Jaguars fans with the logo I did for them a year ago was that it didn’t look like a Jaguar from first glance, it could have been any cat. I sacrificed quality of the logo with the need to be clever by trying to make the head look like the letter ‘J’ and in turn making nobody happy. So, like the original itself, I set out to redo it and make it look like a jaguar and maybe throw in a subtle letter ‘J’ if I could. 

I had actually settled on a design beforehand, it was one of the first 5 months ago. The funny thing was as I progressed through doing all the other teams, I was getting noticeably better technically and the original looked out of place so I had to redo it. In terms of execution the current design of mine for the Jaguars has to be up there as one of my favourites. I designed it after the Jags revealed their new logo this year, so I listened to that criticism too and made sure mine didn’t look cartoony like the new one or disproportionate like the older one. There’s even a little “J” in the tongue so it managed to all work out.

Note: These are pieces of concept art only. These logos are not the official mark of any team in The National Football League.

The Indianapolis Colts

This logo is one in a series of 32 NFL Logo redesigns. The NFL Redesigned gives background to the entire project and index to the entire series.

I really wanted to do something besides the obvious for the Colts. I tried being clever with the main image being a horse with its hooves exposed to show the horseshoe as a ‘C’, but there was no clean angle to be found out of all the sketches I did. In the end I resorted to making the horseshoe slightly more realistic in appearance and rotated it 90º to look like the letter ‘C’. 

The Colts are another one of those teams where the logo is too iconic to change drastically and to change the theme too much would render the team unrecognisable. Another driving factor in the development of these designs is that if the fans of the NFL and their teams can’t instantly recognise the logos and what team they belong to without context then I’ve missed the point.

Note: These are pieces of concept art only. These logos are not the official mark of any team in The National Football League.

The Houston Texans

This logo is one in a series of 32 NFL Logo redesigns. The NFL Redesigned gives background to the entire project and index to the entire series.

I like the Houston Texans simply because they’re the other Texas team. But what the hell is a Texan anyway? A person from Texas? In all seriousness, there isn’t too much that can be done with the source material to fit into a sports logo and what they have already is a decent enough iteration. I was tempted to use the star as the central image but there’s already another Texas team that has first possession of that and the team already has a strong association with the bull — to deviate would be a disservice.

The logo is, essentially, a more realistic and irate version of the original Texans bull. I even managed to keep the star in the logo in a way that wasn’t too gaudy and unnecessary. My only concern would be that it might look too much like the Chicago Bulls to some but I think it has enough difference in the style, angle and colours to differentiate itself.

Note: These are pieces of concept art only. These logos are not the official mark of any team in The National Football League.

The Cleveland Browns

This logo is one in a series of 32 NFL Logo redesigns. The NFL Redesigned gives background to the entire project and index to the entire series.

Giving the Browns a logo is kind of like trying to give an alcoholic water: they’re not going to take it and will give you a weird, dismissive look afterwards. But I’m going to do it anyway. I’m not going to try and put it on a helmet though, that’s probably going too far. 

The logo is simply a bull mastiff’s head looking out in an aggressive fashion. The dog, as most Cleveland fans will undoubtably know, is a reference to the defense being called “the Dawgs” and of course the “Dawg Pound.” As an added bonus, I kept the old Browns logo I did in the logo type, the letter ‘O’ emphasised to look like a buckeye nut, a reference to the Ohio state tree and the name of the Brown’s first head coach (and the team’s namesake) Paul Brown’s first team the Buckeyes.

Note: These are pieces of concept art only. These logos are not the official mark of any team in The National Football League.

The Cincinnati Bengals

This logo is one in a series of 32 NFL Logo redesigns. The NFL Redesigned gives background to the entire project and index to the entire series.

The Bengals primary logo, the black and orange striped ‘B’, is just what it is. Not very exciting. The alternate logo, the face of a tiger itself, is better but it still looks like a dude with tiger face paint on. I experimented loosely with trying to subtly include the letter “B” in the stripes somehow but I never really had much confidence in that approach. These sort of things usually stick out more quickly than not. So I opted to go down a route that combined both aspects of the original two logos the Bengals use. The overall shape of the logo fits loosely to the letter ‘C’ with an intimidating pose of the tiger looking like it’s about to land the final strike on its prey.

Note: These are pieces of concept art only. These logos are not the official mark of any team in The National Football League.

The Pittsburgh Steelers

This logo is one in a series of 32 NFL Logo redesigns. The NFL Redesigned gives background to the entire project and index to the entire series.

Pittsburgh quite possibly has one of the crappiest logos out of the current crop of NFL teams. That’s my opinion and yes, I’m well aware of its use (it’s a steel-mark used on Pittsburgh steel) and history but that doesn’t give it a pass in today’s landscape. Does that mean I should steer away from it entirely? No, I don’t think so. Initial concepts that I came up with saw to that. Much like the Giants, any logo I made that was more literal to the namesake of the team felt off and didn’t belong. 

The logo, much like the one I did for the 49ers, is very much the same as the one I did for this team a year ago, but I really didn’t like the yellow background it relied on. The three lines were made to signify rigidity of the team and the steel the city was built from while in the shape of the letter “E” and providing an outlet to pay homage to the old logo, no matter how ugly it is.

I remember clearly before I did too much research into it, one Steeler’s fan asked if the three lines were representative of the three rivers that ran through Pittsburgh. I said no, it wasn’t but it’s definitely an interpretation I can get behind.

Note: These are pieces of concept art only. These logos are not the official mark of any team in The National Football League.

The Baltimore Ravens

This logo is one in a series of 32 NFL Logo redesigns. The NFL Redesigned gives background to the entire project and index to the entire series.

The design I had in mind for the Baltimore Ravens kind of dissipated the more I worked on but overall turned out to work quite well. My main gripe with the current one was the lack of subtlety in the giant ‘B’ on the side of the Raven’s head, which does the rest of the logo a disservice. I also thought to myself, why not make the the raven itself more scary in the same vein as Poe’s story.

Initially I tried to make the highlights on the raven into the shape of an ‘R’ but there was only so much detail I could put in before it became too much. I’m still happy with what I’ve ended up with and the ‘R’ is still there if you can stretch your imagination a bit but I still have a bit of a nagging feeling to come back and give this one another shot at some point, hell I may do that some for some others, but if kept changing things I’d never finish.

Ah the life of a perfectionist is a bitch.

Note: These are pieces of concept art only. These logos are not the official mark of any team in The National Football League.